Privacy policy
The short version
- If you ask for a water report, we collect what you type into the form plus your phone number, and we use it to call you back about your water.
- Your details go into our customer-records system. A scrambled version of some of them also goes to Meta, so we can tell which ads produce real enquiries.
- We never sell your information for money.
- Our calls are recorded, and you will hear an announcement telling you so at the start of every call.
- We keep your details so we can follow up with you. Ask us to delete them at any time, and we will.
1. Who we are
This site is operated by , trading as Midwest Water Pros. You can reach a human at or , or by post at .
Any box above reading NOT STATED means that detail has not been finalised yet. This page is not published while any of them is unfilled.
2. What we collect
What you type into the form
| Field | Why we ask | Required |
|---|---|---|
| What is going on with your water | So we know what problem to look at before we call | No |
| Municipal or well water | Decides which water-quality report applies to you | Yes |
| ZIP code | Identifies your water system, and whether you are in our area | Yes |
| Whether you own the home | A renter cannot authorise an installation | Yes |
| Your name | So we know who we are calling | Yes |
| Phone number | The call-back is the whole service | Yes |
| Email address | To send you the report in writing as well, and — if you ticked the box — to email you about your request | No |
| Your permission to contact you | We may not text or call you without it | Yes |
We do not ask for your street address on the form, and we do not ask for any payment details on this website.
The form we run on Facebook and Instagram asks the same questions. When you fill that one in, Meta collects your answers under its own privacy policy and passes them to us; from then on they are handled exactly as this policy describes.
What is collected automatically when you submit the form
| Item | What it is |
|---|---|
| Page address | Which page you submitted from |
| Submission time | A timestamp, recorded with your permission text |
| An event reference | A random ID so one enquiry is not counted twice |
| Meta advertising cookies | The values of Meta’s _fbp and _fbc cookies, if they are on your device, and the fbclid value if you arrived from a Facebook or Instagram ad |
| IP address | Read by our server when you submit, and stored with your permission — next to the wording you agreed to and the time — as our record of when, and from where, you asked us to call and text you. Also used as described in section 4 |
| Browser identifier | Read by our server when you submit. Used only as described in section 4 — it is not stored in our customer records |
What we do not do
- We store nothing on your device from this site — no analytics cookie, no local storage of any kind. The only cookies that can appear are Meta’s, described in section 5.
- We run no analytics product on this site.
- We do not track you across other websites.
- We do not buy information about you from anyone else.
3. Why we use it
- To answer you. To look up the water-quality report for your water system, call you back, and give you a price if you want one.
- To keep a record. To remember what you asked for and what we told you, including a record of the permission you gave and when.
- To arrange an installation, if you buy one.
- To measure our advertising, as described in section 4.
We do not use your information to make any automated decision that has a legal effect on you.
4. Who we share it with
Four companies, one contractor, and nobody else. We never sell your information for money.
| Who | What they get | Why |
|---|---|---|
| GoHighLevel our customer-records and calling system |
Everything you typed into the form, plus the page address, the timestamp, your permission text and the IP address you sent it from, the event reference and the Meta cookie values | It is where your enquiry lives and where we call and text you from |
| Meta Facebook and Instagram advertising |
Your email, phone, first name, last name and ZIP converted into scrambled codes that cannot be read back (SHA-256), plus your IP address and browser identifier unscrambled, plus the Meta cookie values, plus the page address you submitted from and whether it was reached through our Google listing, plus whether your water is municipal or well and whether you own your home. What you typed in the free-text box is never sent. | So we can tell which ads produce real enquiries. Meta matches the scrambled codes against its own records |
| Vercel website hosting |
Standard web-server records, including your IP address, for every page you load | They serve the website |
| Google Fonts | Your IP address and browser identifier, on every page load | The page loads its typeface from Google. This happens whether or not you fill in the form |
| The installer a licensed plumber we subcontract |
Your name, address, phone number and what is being installed — only if you buy | Somebody has to come and fit it |
We will also hand over information if the law requires it, and to professional advisers such as an accountant or a lawyer where they need it to advise us.
A note on what “selling” means. We do not sell your information for money. But sharing identifiers with Meta so it can measure and target advertising counts as “sharing for targeted advertising” under several state privacy laws. If you would rather we did not, tell us using the contact details in section 1 and we will stop for you — and see section 5 for how to switch Meta’s own tracking off at the source.
5. Cookies and tracking
This site sets no cookies of its own. It has no cookie banner because there is nothing to consent to on our side.
Every page of this site loads Meta’s pixel, which sets Meta’s
_fbp cookie on your device and tells Meta that you visited. That is Meta’s cookie
under Meta’s terms, not ours. You can turn it off in
Facebook → Settings → Ads, or by blocking third-party cookies in your browser.
Blocking it does not stop you using this site or getting your water report.
6. Calls, texts and email
- We record our phone calls, incoming and outgoing, and you will hear an announcement saying so at the start of every call. If you would rather not be recorded, tell us and we will continue in writing instead.
- We only call, text or email you about your request if you ticked the box. That permission is stored with your record: the exact wording you agreed to, when, and the IP address you sent it from.
- Some of our calls may be made by an AI assistant with an artificial voice. It says so at the start of the call and names Midwest Water Pros and Emerge Enterprises LLC. Say “stop calling” on any call and we will not call you again. We make those calls only to people whose permission covers them.
- Reply STOP to any text and the texts end. Message and data rates may apply. Reply HELP for help.
- Ending texts is not the same as deleting your data. If you want both, say so — see section 8.
- Any marketing email we send carries an unsubscribe link that works.
7. How long we keep it
We keep your details for as long as we are in business, so we can follow up with you and look after anything we install for you. If you would rather we did not, ask us to delete them and we will (section 8).
Three things are kept even after a deletion request: the records of any sale or installation, which tax law and your warranty require; the record of the permission you gave us — its wording, time and IP address — which is our proof that you gave it; and a note that you asked us to stop contacting you, which is how we make sure you are not contacted again.
8. Your choices, and how to use them
You can ask us to do any of the following, whichever state you live in and whether or not a law entitles you to it. We do not charge for this and we do not treat you differently for asking.
- Tell me what you hold. We send you a copy.
- Fix it. We correct anything wrong.
- Delete it. We delete it, apart from the permission and opt-out records above and anything we must keep by law.
- Stop contacting me. Immediately, and permanently.
- Stop sharing my details with Meta. We stop, for you.
Ask at or . We answer within 30 days. We may need to confirm you are who you say you are before we act — usually by calling you back on the number already on the record.
9. Children
This site is for homeowners and is not directed at children. We do not knowingly collect information from anyone under 16. If you believe a child has sent us something, tell us and we will delete it.
10. How we protect it
The site is served over an encrypted connection. Your form submission goes to our own server and then to our customer-records system; the keys that allow that are held as secrets and are never present in the web page. The personal details we send to Meta are scrambled before they leave our server. We do not write the contents of your submission into our server logs.
No system is completely secure, and we will not pretend otherwise. If information about you is exposed in a way that puts you at risk, we will tell you.
11. Changes to this policy
If we change what we collect, who we send it to, or how long we keep it, we update this page and change the date at the top in the same release. Material changes are announced on the site.
12. Contact
· · ·
Not satisfied with how we answered? Tell us first — we would rather fix it. You may also complain to your state attorney general’s consumer protection office.